Thus, with the advent of the internet, and now mobile and social media, the retail
landscape has undergone a seismic shift. Channels including the web, mobile
and social media have increased their presence in the retail value chain. In the
next decade, these new channels are likely to emerge as critical touch points for
retailers, and providing an outstanding experience at these touch points can be the
difference between winners and laggards.
Enabling technology transformations
Retailers understand that the key to the future of consumer
engagement is to meet shoppers where they are.
Sophisticated mobile devices, big data and cloud computing
currently work in tandem to provide ready access to
information, products and services from virtually anywhere
at any time. The further integration of the cloud and mobility
with social networking creates a powerful, new platform that
allows retailers to engage throughout the purchasing cycle.
To take advantage of such trends, retailers need to invest in
technology resources that can help them stay a step ahead of
the competition.
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